Jo Loves by Jo Malone Golden Gardenia Parfum 50ml

Fragrance Note: Wood
Formulation: Spray

Golden Gardenia blends the rich, heady petals of gardenia with vibrant golden pinstripes of spice and wood. This fragrance combines gardenia petals, suede cardamom, elemi, and grey woods, creating a unique and unforgettable scent suitable for both him and her.

The Golden Gardenia Story:
Inspired by the remarkable graduates of the College of Fashion’s lockdown fashion show, Jo was captivated by their unique and powerful designs. This sparked her to celebrate individuality and the beauty of imperfections through fragrance. Golden Gardenia is Jo’s homage to embracing one’s uniqueness and celebrating what makes each person special. The concept is akin to the Japanese art of kintsugi, where broken pottery is mended with gold, creating something stronger and more beautiful from flaws.

For Jo, Golden Gardenia represents a golden moment of happiness, pride, and self-acceptance. It’s about recognizing and celebrating your unique qualities, even the imperfections, and rewarding yourself for your journey. This fragrance encourages you to add a touch of gold to your life, to be proud of who you are, and to embrace the strength found in your uniqueness. Golden Gardenia is a celebration of life, love, and self-discovery.

Fragrance Notes:

• Top Notes: Incense, Cardamom, Cumin
• Middle Notes: Gardenia, Orange Blossom
• Base Notes: Suede