Enter a new dimension of unbound freedom with Gucci Flora Gorgeous Jasmine Eau de Parfum for women. Bursting with sensual Grandiflorum Jasmine, this is the second Gucci fragrance to join the cheery world of #FloraFantasy. Its energy of inner joy is further enhanced by the elongated turquoise bottle, while the House’s distinctive Flora by Gucci pattern seals the design with a magical touch.
Directed and shot by artist Petra Collins and fronted by artist, actor, trailblazer and philanthropist Miley Cyrus, The #FloraFantasy campaign is a journey through a candy pink world, inspired by Japanese anime and filled with pop references where more is more.
The Flora Gorgeous Gardenia campaign is a challenge to reinterpret the world of flowers in an unexpected way. The inspiration comes from Miley Cyrus, an artist with a spirit that is both rock n roll and eclectic at the same time Because who says that someone with a rock n roll attitude cant live in a world of flowers and embody the Flora universe? Alessandro Michele.
