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When looking at niche markets, no other industry undoubtedly uses the term more often than that perfumery. With that in mind, what is the definition of a niche market? What does the word mean in relationship to perfumery? Does it imply better and more expensive?
What does niche mean?
By definition, a niche market is a portion of a bigger market distinguished from the market by its particular requirements, preferences, or identity.
When reading this definition, it sounds more like the word niche means 'different' and not necessarily wanting or needing to make everyone happy. When it comes to niche, the price does not get mentioned or the item's quality.
You might be wondering–how this is related to the perfume industry. The term niche was welcomed and embraced by the perfume industry with open arms. So much so that it became the newest buzzword; no other industry uses the term as often as the perfume industry does.
What does the term niche mean in relationship to perfumery?
What it all comes down, defining niche can lead to quite a bit of confusion. It seems to mean something different to different people. To some people, they don’t know what perfume goes under niche and what doesn’t. The best way to look at the term is the following:
- These are perfumes made on a much lesser scale, typically by an independent perfume company. In contrast to the names that have vast collections, the perfumes will be given in a limited collection.
- A specialty scent will have a narrative that distinguishes it from the competition and is not only inspiring but also obvious and distinct.
- A niche brand operates with the sole passion that they create unique perfumes. They are not caught up in “pleasing everyone” dynamic and aim to please the individual instead.
Is niche better and more expensive?
- Smaller niche brands tend to save on packaging and not engage in (paid) marketing. This lets them to use nobler ingredients. You as a customer, you would be paying more for the product and less for everything around it. They create much smaller quantities, which raises their buying and manufacturing expenses, which explains why they are frequently more expensive.
- Despite the fact that such companies must be profitable in order to live, they do have one significant advantage: they only need to locate a small number of customers for their goods each year. They can therefore be more imaginative. They are not required to sell millions of bottles of perfume. True specialty fragrances have more unique components and cost more money. You receive better value for your money, but most importantly, you purchase a customized item created with passion and individuality.
- Of course, there are dishonest companies and enormous price disparities in the specialized market, as there are in any profitable industry. While the quality of the product may not always be superior, some companies do use very expensive packaging or simply raise their price to make it even more exclusive.
Why shop at City Perfume when it comes to Niche Fragrances?
When you shop at City Perfume, whether it’s online or in-store, we guarantee that you are buying original designer fragrances, no knockoffs or impostor fragrances. City Perfume is an authorized agent for luxury and niche brands.
If you are looking for Niche Fragrances, we have prepared a list for you. This list will introduce you to some of the Niche brands we carry and their iconic scents.
BEST NICHE PERFUMES TO BUY
Delina Exclusif
This new take on Delina is an unprecedented floral-oriental creation. The fragrance opens with the freshness of a fruity bergamot-pear-lychee trio and grows into burnt oud notes before sinking into a bed of soft and heady amber.
The top notes of Light Blue include refreshing and zesty Sicilian lemon, juicy green apple, and bellflower. The heart notes contain delicate jasmine, bamboo, and white rose, while the base notes include musky cedarwood and amber.
The fragrance is fresh and airy, making it perfect for wearing during the warmer months. It is light and not overpowering, making it suitable for both daytime and night-time wear.
Parfums De Marly Layton EDP
Parfums de Marly Layton is a Oriental Floral fragrance for women and men. This is a new fragrance. Parfums de Marly Layton was launched in 2016. The nose behind this fragrance is Hamid Merati-Kashani. This seductive oriental-floral fragrance with an intense olfactory signature is carried by vanilla and precious woods. The aromas are further heightened by caramelised coffee.
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Initio Parfums Prives Oud for Greatness EDP
Oud for Greatness breathes out a force of nature, the wake of Greatness. The natural essence of Oud Wood has been perfected to this pitch, handled with majesty (and brutality) in this bold formula, scarcely highlighted by Patchouli and Musk. Superbly textured, strikingly natural, Oud has been handled by the creator in a register that is astonishingly fresh (Lavender) and spicy (Nutmeg, Saffron). An enchanting, thrilling perfume that makes all our dreams of greatness possible.
Creed Aventus EDP
The exceptional Creed Aventus was inspired by the dramatic life of a historic emperor, celebrating strength, power and success. Introduced in 2010 and crafted by the deft hand of Sixth Generation Master Perfumer Olivier Creed in collaboration with his son Erwin, Creed Aventus scent has grown to become the best-selling fragrance in the history of the brand. Olivier created its iconic name derived from a ("from") ventus ("the wind"), illustrating the Creed Aventus man as destined to live a driven life, ever galloping with the wind at his back toward success. Creed Aventus is a sophisticated blend for individuals who savor a life well-lived.
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Xerjoff Erba Pura EDP
A basket of most joyous fruits and fresh exuberant sicilian citruses and calabrian bergamot fill the composition with gaiety. A touch of fluffy musk and stark amber opens gates to the sensual and dreamy vanilla. Warm and fluent, fresh and divine, Erba Pura is joie de vivre.
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Amouage Interlude Man EDP
The latest masterpiece from the Gift of Kings is Interlude Man from the house of Amouage. Interlude is a spicy – woody fragrance that opens with zesty bergamot, oregano and pimento berry oil, perpetuating intervals of conflict which are countered by aromatic notes of amber, frankincense, opoponax, cistus and myrrh. Eternal notes of leather, agarwood smoke, patchouli and sandalwood in the base add lasting layers of depth and texture.
Juliette Has A Gun Not A Perfume EDP
A fragrance made out of a single element called Cetalox. Usually used in perfumery as a base note, it plays here the lead role... Another advantage of this particular composition, is that it is entirely allergen free. The result is minimalist, elegant, pur.
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BDK Gris Charnel EDP
Quai Saint-Bernard, near the Jardin des Plantes, the first couples arrive at the Tino-Rossi garden. As the night falls, the number of dancers increases and the bleachers fill up. Under the silver moon and the lights of the tourist barges that criss-cross the quay a few metres away, the bodies mingle to the rhythm of the music. It is then that two glances cross paths. A discreet invitation brings them to the centre of the track. As if they were carried away, they dance in the heat of the night. From this hand-to-hand seduction punctuated by knowing smiles, they end up slipping away to give free flow to more carnal desires. In the early morning, the sheets give off a scent of sleepless nights, mischievous and lascivious embraces.
Roja Elysium Pour Homme Cologne
The kind of fragrance which draws the world to its charm, Elysium exudes the perfect balance of easy-going brightness with sophisticated strength of character. This instantly-loveable creation opens with a prominent freshness that lasts all day, as a bright burst of Citrus and Herb notes are further lifted by an innovative Musk top note that adds weightlessness. A juicy splash of Apple, Blackcurrant and Juniper Berry continue this vibrant personality, which dries down into a base of extreme depth and masculinity. An icon in the world of male perfumery - Pink Pepper - resonates throughout, whilst a dominant Cedarwood note transforms the entirety into a notably fresh, Woody Citrus scent, which has touches of sensuality deep in the base to lend a seductive masculinity.
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Shakespeare Julius Caesar EDP
Shakespeare was born and raised in Stratford-upon-Avon, Warwickshire. At the age of 18, he married Anne Hathaway, with whom he had three children: Susanna, and twins Hamnet and Judith. Sometime between 1585 and 1592, he began a successful career in London as an actor, writer, and part-owner of a playing company called the Lord Chamberlain's Men, later known as the King's Men. Written records give little indication of the way in which Shakespeare’s professional life molded his artistry. All that can be deduced is that over the course of 20 years, Shakespeare wrote plays that capture the complete range of human emotion and conflict.
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Mancera Cedrat Boise Intense EDP
This perfume extract opens with a sharp, zesty burst of blackcurrant and citrus, Cedrat Boise quickly lays down a sexy heart of jasmine and patchouli beneath the lingering fruity freshness, remaining lively for hours before slowly melting into a sumptuous base of cedar, sandalwood, leather and musky oakmoss. The one to choose when you can only choose one.
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