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Perfume's power can be reduced to how the human body processes smell. Humans can distinguish between 5000 and 10,000 scents, which begins when odour molecules pass through the nasal passages, which contain millions of smelling sensors known as cilia. The molecules bind to neurones at the top of the nasal passage, which sends messages to the limbic system, which is the seat of emotion and memory formation. But don't let science scare you away. This is simply the hidden formula that explains why fragrance is frequently associated with emotions.
"When a perfume can elicit an emotion, it becomes a part of the wearer's life," says journalist and author Claire Bingham. "It's such a joy to find a fragrance that gives you satisfaction." "My scent is part of my personality," says Rania Naim, creative director of niche perfume house Panouge. We are born with likes and dislikes, just like we are born with taste. We begin to accumulate a smell bank at a young age, thanks to experience and genetics, and this bank develops over time.
"Perfume is one of the greatest - and oldest - senses we have because, like music, it immediately takes us to a place and time," Bingham explains. Smell becomes associated with positive and negative experiences as we grow and our memory bank expands. "Perfume being so inextricably linked to memory, is beauty itself" Bingham continues. Many noses - the talented people who create perfumes - draw on these links when creating a scent. "Anything can spark an idea." Naim describes his work as "a landscape, an opera tune, a pattern, a journey, an expression, and a state of mind."
Noses are frequently on the move, whether in search of the finest ingredients or for inspiration. Many of the best perfumes in the world were inspired by stepping through a door into an exotic garden, experiencing a new culture, or even falling in love. "Traveling around the world, seeing different colours and shapes, and mixing with other cultures stimulates my imagination and enriches the sources of inspiration for new ideas," says Naim.
Because the limbic system is so sensitive, smells can transport you to a specific location. "Smelling an aquatic note can instantly transport you to your last vacation in the South of France, while another scent will bring back memories of your school," Naim explains. And do you remember that particular fragrance that reminds you of your high school sweetheart? "The heady scent of frangipani flies me right back to Sydney," says Bingham. Specifically, a hot summer morning stroll down Bourke Street in Surry Hills." Finding a perfume that evokes a specific memory is a journey in and of itself for many people.
When major life events occur, the desire to reboot your scent is a natural and healthy response. "There is some psychological and neurobiological basis for wanting to change your perfume," says Julie Walsh-Messinger, she studies olfaction, emotion, and social behaviour. "Making a mental shift gives us power and influences our emotions." When you're going through a breakup, the last thing you want to do is smell something that reminds you of your ex. It is simple to change your perfume. It allows you to manage your emotions, avoid old memories, and create new ones.
" It's not a secret that our sense of smell is one of the most powerful links to our emotions and memories.
Discover where Casamorati can take you!
Xerjoff Casamorati Lira EDP 100ml
Lira is a femme fatale with notes of caramel, sparkling citrus, refreshing lavender, and a soft, spicy core made up of cinnamon and liquorice that gives the scent an irresistible twist. Lira is a straightforward scent that has a significant impact. It has been boosted by the gentle, fresh scent of caramel and vanilla, accompanied by soothing blood orange that stays till dry-down, and increased by light spices. The base of this beautifully romantic fragrance is composed of a clash of warm and sweet notes with succulent fresh fruits and narcotic Egyptian jasmine.
Xerjoff Casamorati Mefisto EDP 100ml
Mefisto is an unique perfume with a soothing heart that is irresistibly aromatic and has a rich oriental nuance. Lavender flowers, grapefruit, and bergamot make up the opening bouquet, while a center of rose absolute and Florentine iris in a classically flowery composition feels suitably Italian in nature. A woody base is added by notes of musk, amber, and mysore sandalwood. A nostalgic fragrance that honors the history of Italian perfumery.
Xerjoff Casamorati Profumi 1888 Regio EDP 100ml
A unique journey filled with sea breezes and a collision of warm and fresh scents that resembled a sudden storm swallowing boats in a vast sea. Regio is an enticing blend of warm oriental ylang-ylang, entrancing animal nuances, freshly squeezed bergamot, and lemon blossom, all wrapped in a geranium and aromatic herb. Spices and astringent citruses are included in the fragrance's opening notes. Regio is similar to a fresh breeze and the sun shining on the bright surface of a calm sea that weary shipmen in their ships eventually return to from the wrath of sea thanks to the infusion of lavender and geranium, which are promises to its oriental core.
Xerjoff Casamorati Bouquet Ideale EDP 100ml
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Bouquet Ideale, a composition of powdery cashmere accord, enchanting vanilla and cinnamon, and the supreme touch of labdanum amber, is full of life and romance. It evokes a dreamy breeze from the Mediterranean Sea where the scent of flowers floats and the rocky seashores are infused with warm sunshine. Bouquet Ideale envelops you in a fluffy, dreamy aura that is simultaneously warm and flamboyant.
Xerjoff Casamorati Gran Ballo EDP 100ml
The party was magnificent, the night was extraordinary, and the trail of her perfume along the extent of her dress was remarkable. Gran Ballo displays the grandeur of the 18th-century tradition of aristocratic parties where young ladies could meet their Prince Charming. A young woman wearing a Baroque dress is emphasized by the fragrance's unique syrupy honeysuckle, exquisite white gardenia, and voluptuous jasmine notes. Her joyful love affair is embodied by caramel and vanilla, which emphasize the powdery floral aura.
Xerjoff Casamorati La Tosca EDP 100ml
The classic Giacomo Puccini opera La Tosca served as the inspiration for the name of the perfume, which captures the drama and luxury of the Art Nouveau epoch. The entrance of La Tosca is a combination of lemon and eucalyptus, promises powdery, springy violet petals, rose, and a musky heart. It is a delicate yet strong feminine scent that is like a dramatic and beautiful story in a bottle.